It all started with Lady Gaga.
A few weeks ago I was going through my daily Google News Alert for news stories that include the word tea (and oh man, do you have any idea how many news articles these days mention the Tea Party? I skip over those in search of articles on tea, the beverage), when I came across this one:
"Lady Gaga's Deal with Twinings Tea." According to this article, pop sensation Lady Gaga drinks a lot of tea — so much that a number of major tea companies are hoping she'll be their brand ambassador. Specifically, U.K.-based Twinings Tea is reportedly the most interested in making sure Lady Gaga is always seen sipping their tea.
So, I posted the article on our Facebook page, merely thinking that as one of the world's most famous people right now, what tea company wouldn't want her schilling for them? Well, our own fans weren't impressed. "Not the kind of image I would want associated with my tea brand!" said Kathy. "No no Gaga!" said Kim.
"Let 'em have her as their ambassador; I'm sure two leaves has rich and famous who love their tea," said Susan.
Susan is probably right. In fact, there's a story about a couple of well-known musicians who discovered our tea (specifically our Organic Chamomile) in the green room of the Lowell Summer Music Series in Massachusetts, where we happily provide our sachets. They loved the tea, and the caterer called to give us props.
But celebrities can be private people, and calls like that are few and far between. So I decided to put it out there on Facebook: If we decided we needed a famous face promoting two leaves and a bud, what celebrity should we pursue? The answers ranged from stars it's hard not to love (Ellen DeGeneres, Julia Roberts), to celebrities with their roots in Great Britain (Patrick Stewart and Maggie Smith), or those famous people who seem well-educated and in-the know (Natalie Portman and Gwyneth Paltrow). Someone even suggested Fergie, Duchess of York, because she needs the gig.
Maybe some of you didn't know, but two leaves and a bud is located just down the road from Aspen, Colo., the sort of ski town where plenty of rich and/or famous people visit and own homes. So my thoughts tend to drift in that direction: what celebrity with an Aspen connection might seriously consider becoming addicted to a locally-based tea? Some who come through regularly and may or may not be tea drinkers: Jack Nicholson, Ivana Trump, Antonio Banderas and Melanie Griffith, Kevin Costner, Robert Wagner and Jill St. John, Goldie Hawn and Kurt Russell.
My personal pick of a local celebrity couple for whom we conveniently leave a care package of two leaves tea on the doorstep of their second (or third, or fourth) home: William H. Macy and Felicity Huffman. She grew up in this area, and both have just enough independent spirit and cool cache to clutch a mug of our tea and really mean it.
But that doesn't mean we're not still open to other ideas. Celebrity suggestions, anyone?
Tony GebelySeptember 10, 2010 at 2:09 pm
In your google alert for tea, you can add negative keywords like:
-“tea party” -“tea partiers” -“politics” to help clean it up. Have a good one!
naomiSeptember 10, 2010 at 5:32 pm
Thanks for the tip, Tony!
I’ll follow your advice on “tea partiers” and “politics.” As for “tea party,” I still get some news alerts about people holding interesting tea parties I want to know about. Happily, some people out there are still holding tea parties that have nothing to do with politics, and lots to do with scones and clotted cream.