Our name is shorter, but we assure you, we're still long on flavor.
At long last, I'm composing this blog to tell you that we're giving ourselves a small overhaul here at two leaves ... like the brand equivalent of a microderm abrasion, but without having to spend the next week inside, hiding from the sun and our friends.
We're changing our name: We are now two leaves tea company! That's it, period. Scroll up and glance at the logo. (Or had you already noticed? We changed it on our website several weeks ago.) Say bye-bye to "and a bud," because while our original name made direct reference to the best tea in the world coming from the top two leaves and a bud of the camellia sinensis plant, we've decided we just don't need those three extra syllables.*
*We're still working on updating our Facebook page. They make it incredibly difficult to switch up your Facebook name - that is, if you haven't just changed your marital status. (Though you could say we are "divorcing" ourselves from the "bud.") I've got an e-mail in to Mark Zuckerberg about this, and I'm sure he'll respond to me any day now. Happily, on Twitter we're already @twoleavestea.**
**An update on the Facebook thing -- it's just been changed! Bravo, Facebook friends. Find us at www.facebook.com/twoleavestea
(Here's a line I had written down in some of my plans to announce this change: "Two leaves and a bud are plucked to make the greatest tea. We're plucking the "and a bud" out of our name, but we promise, while our brand name is no longer a mouthful, our tea still is." That's clever, right? I have my moments.)
Of course, as is often the case, that's not really the end of the story. I've written about this before, that those last three syllables in the original name of our company have led to some confusion here in Colorado, a state where medical marijuana is legal, and therefore dispensaries tend to proliferate. As amusing as that was for us for several years, we got a number of calls in to our office asking if they could stop by to see our selection of medicinal bud, if you will.
And then there's the tongue twisting element — it's not that "two leaves and a bud" is that difficult to say, but sometimes by the time you get to the words "tea company," the person you've been talking to has stopped listening. (I blame extremely short attention spans, the downfall of many Gen-Xers, like myself.) Richard claims it wasn't infrequent that he'd say, "Hello, this is Richard Rosenfeld from two leaves and a bud tea company," and find that his words just dropped off into oblivion toward the end of the sentence, as though they were sinking into a murky puddle of water. So of course when we decided in favor of the name change, Richard seemed to delight in picking up the phone and saying "two leaves tea company, how may I help you?" (Although we all messed that up plenty at first, and the award for consistency goes to Imports and Purchasing Manager Dena Albright for seeming to get it right every time. At least while I was listening.)
So while we've already decided on the name change, we want to know what you think. Will you miss the bud? Or good riddance to the bud? And are any of you wondering why I'm asking what you think, when we've clearly already made up our minds? I describe it as I did to well-meaning friends while my husband and I were expecting our first child: Sure, we care what you think, but we had also already made up our minds. We've already named our baby, people. It's a bittersweet transition for all of us here at two leaves, where we've been uttering all nine syllables since 2004. We just want to know: will you miss it too?
One other thing I want to mention, although it's just a teaser: We've got a new look on the way for our boxes that reflects the name change and speaks more to our culture as a small tea company traveling the world in search of the best organic tea. I'll just lift the hemline a bit and show you how the new logo looks on the boxes, without entirely giving away the big reveal:
Anyway, we're not trying to cause any major controversy here by changing up our name a bit — can we save you three syllables and still give you the highest quality tea? Yes, we can! Please, just call us two leaves!
GenaJuly 18, 2012 at 12:12 pm
Congratulations! I love the name reduction. I tend to abbreviate many of my beloved icons, so why not my favorite tea? You’ve made my life easier when telling friends of your delicious tea. Best of luck with the new name. Can’t wait to see the complete overhaul of the logo and packaging.
TomJuly 18, 2012 at 12:18 pm
The new name makes sense. Good call.
AnneJuly 18, 2012 at 1:07 pm
Enjoyed reading the blog. Yes, you definitely have your moments — some clever lines in there, and overall it’s just very well written.
Name change…makes all kinds of sense, of course, but I kind of miss those last 3 words, which, I thought, made your name unique and more likely to grab people’s attention. At least that’s the way it worked for me; when I first learned about your company (through a gift some years ago), I was quite intrigued by the name.
Good luck, hope it works out well for you.
Janet VaughanJuly 18, 2012 at 1:20 pm
defintely easier to say Two leaves. have another suggestion. Can you make the sachets a tad smaller? they don’t fit well in a tea caddy. and making them smaller would be a savings in cost.
love your tea!
RichardJuly 18, 2012 at 2:15 pm
Sorry to see your unique name swallowed back into a morass of the ordinary. I agree thoroughly with Anne, it will be missed. Keep making your outstanding tea (even with out the ‘and a bud’)!
Varada VeumJuly 18, 2012 at 2:26 pm
While the old name was poetry, especially to those who know what it refers to, I think you have made a great decision in our impatient world. Well written blog and lovely new look, can’t wait to see the rest of it! Call it Jeepers Creepers or whatever you want but keep making that fabulous tea!
Jann KinzingerJuly 18, 2012 at 3:11 pm
Nipped in the bud… Hmmm… Sorry, couldn’t resist.
But wait, it’s only the name that was nipped in the bud. The logo/trademark still has it, right?
Thanks for the great tea
zakJuly 18, 2012 at 3:27 pm
you can call it whatever you want. i’m still going to buy it and drink it religiously.
SonnyJuly 18, 2012 at 4:32 pm
I liked the uniqueness of the original name. The first cup of Two Leaves and a Bud tea I savored was in a small coffee shop in Colorado. I had never heard of your company. Good thing they carried your line. I ordered the White Peony and fell in love with tea, although I have always and always will be a tea lover. But your tea, well. . .say no more except, exquisite. I found easily your website mainly because of the unique name. Now, sorry about this, I think the new name is ordinary. Again. Sorry. I guess all things must come to an end. Good thing it’s just your name and not the tea.
Gene AmmarellJuly 18, 2012 at 9:15 pm
Shortening your name is fine. Now please lengthen the strings on your teabags a bit so that the tabs can wrapped around the handle of a mug. I’m forever fishing them out! OR, get rid of the strings and tabs altogether! Love your tea!
ElizabethJuly 18, 2012 at 10:38 pm
What Zak said. You can call it “Monkeypants Tea Company” and I will still drink and love it.
naomiJuly 19, 2012 at 7:38 am
Thank you for all of your comments! We enjoy reading them all. We did expect some negative reaction to the change, because it’s true, we had a very unique name! But since you’ve read this blog, you know our reasons for the decision. That said, we still think of ourselves as a very unique small company, delivering the best tea and we hope you’ll all still be excited to sit down with a nice cuppa’ just two leaves tea! Thank you sincerely for the thoughtful comments. We really look forward to unveiling our new boxes.
A couple of other things: Nipped in the bud! Why didn’t I think of that?!
Gene: I wrote about the tea tag problem a couple of years ago, so here’s that link because we agree, that’s an annoying problem! http://blog.twoleavestea.com/2009/11/10/the-tea-tag-solution-youve-been-waiting-for/
(And in fact, since then the strings on many of our tea sachets have gotten longer!)
Janet: Are you referring to the sleeves that the sachets are packaged in? I’m curious to know, so we can talk about this issue!
Naomi at Jeepers Creepers/Monkeypants Tea company
(Also known as two leaves tea company!)
Steven Kirk MasonJuly 19, 2012 at 12:09 pm
CassidyJuly 19, 2012 at 9:52 pm
I LOVE the name change! I live in Colorado and everytime I would offer a sample of my tea and say “it’s two leaves and a bud…” they would give me a funny look and ask which dispensary I got it from. I will no longer recieve funny looks and scramble to explain myself! Yay! Your tea is amazing and I will always be a loyal customer. Please don’t ever leave beautiful and colorful Colorado!