We’re launching our first national advertising campaign with an 8-week sponsorship of The Splendid Table, public radio's award-winning culinary culture and lifestyle program, hosted by Lynne Rossetto Kasper and produced by American Public Media.
The spot’s message is brand-focused, sharing the values and mission of Two Leaves and a Bud: “connecting tea drinkers to teas they love.” Click below to play it now! And tune in to The Splendid Table on your local public radio station.
“We wanted to build national awareness of our brand and the great teas we offer, and public radio emerged as the perfect solution. We hit our demographic and support something we believe in, " says our founder/CEO Richard Rosenfeld.
The sponsorship message will be heard by an audience of thoughtful, enthusiastic food lovers on nearly 400 public radio stations across the U.S. The food-savvy listeners of The Splendid Table fit the Two Leaves and a Bud demographic to a tea. In short, they are smart, conscientious foodies who value quality.
“I’m a public radio listener, so I understand the benefit of the “halo effect”: the positive association listeners attribute to brands which sponsor a beloved public radio program,” says marketing manager Christy Garfield. “And on a personal note, hearing Lynne Rossetto Kasper share our national sponsorship message was an exciting moment for this pubic radio nerd!”