Weeks ago we introduced you to our new shorter name, "two leaves tea company." And as we mentioned to you in a blog post, the new name would of course come hand in hand with a new logo AND brand new packaging.
So ... here it is!Of course, the biggest difference with this box is how it looks — we've got 18 brightly colored boxes featuring our new logo (that is, our shorter name), one photo on the front to show you what's in the sachets in that box, and text on the other side that succinctly tells you our mission as a tea company.
But maybe you want a few more "new" details, so here they are:
Our boxes won't be shrink wrapped anymore. Instead, as well as the perforation on the front of the box that helps you reach in and snag one sachet at a time, there's a tear-strip on the top of the box, so you can whip the whole thing open in a hurry. *Bonus: If you do use the tear strip, on some inside flaps you'll find fun facts about the tea inside! Like a little hidden note from us to you.
The redesign also included putting the name of the specific variety of tea on the box horizontally, so that you no longer have to tilt your head to the side to read what's in the box. And that horizontal name on the stripe is uniform on all the new boxes. It's so easy to read!
We've re-sized the individual sachet sleeves inside the box, so now they're 20 percent smaller. Here's a photo of some of those newly designed sleeves:
Many things about our boxes are the same. For example, we're still giving you specific information about where each variety of tea (herbal or not) is grown, how much caffeine each sachet contains, and our preferred brewing temperature for that tea. We pride ourselves on being a tea company that brings you the best organic teas we can find from around the world, and then educating you on what makes them special and delicious.
You can still read a bit about our company on the box, such as the importance we place in delivering real whole leaf tea to you, how our pyramid shaped sachets are compostable, and how the clear sleeves on the inside are made to decompose. We've got a couple of beautiful photos from tea gardens on the box, and a bit more about our company and how we love to live in Colorado on the bottom of the box.
Writing all this out, it's easy to wonder how a wordy person like me managed to cull down everything we could possibly convey about two leaves tea company™ onto just one box. And let me assure you, it took hours of crafting, weeks of revisions and fine tuning, and several meetings about "tone," "brand messaging," and "talking points."
When really, you know what our marketing team just needs to convey to you, dear tea drinker and two leaves fan? It's this:
Hey! New box! Pretty! Same great tea! Cheers!
Once you see the new boxes on store shelves, we hope you'll look forward to cracking it open, steeping a cuppa' and reading the sides. And please tell us, what do you think?